[Mar 23, 2024] 410-101 Exam Dumps 100% Same Q&A In Your Real Exam
410-101 Test Engine Dumps Training With 152 Questions
The Facebook 410-101 exam is divided into two parts: a multiple-choice section and a practical section. The multiple-choice section covers topics such as campaign objectives, ad formats, targeting options, measurement and reporting. The practical section involves setting up a mock campaign on Facebook's advertising platform, where candidates will be evaluated on their ability to implement best practices and optimize campaign performance.
Facebook 410-101 is a certification exam designed to test the knowledge and skills of individuals who are interested in becoming Facebook Certified Media Buying Professionals. 410-101 exam is an industry-recognized certification that is designed to help professionals acquire the necessary skills and knowledge required to excel in media buying on the Facebook platform. 410-101 exam covers a wide range of topics such as audience targeting, ad creation, and optimization, among others.
Becoming a Facebook Certified media buying professional provides a competitive advantage to the candidate in the digital marketing industry. Facebook Certified media buying professional certification demonstrates the candidate's expertise in Facebook media buying, which is a valuable asset for any organization. Facebook Certified media buying professional certification also adds credibility to the candidate's resume and can lead to new job opportunities and career growth.
NEW QUESTION # 19
You need to build a new lookalike audience to increase market share for a GCP brand. They would like to increase their budget by 3x and maximize reach to expand their current video campaign as +30,000 people have seen the video promotion.
How do you build this audience?
Choose only ONE best answer.
- A. You build a video engagement audience with a scale of 4.
- B. You build a video engagement audience with a scale of 1.
- C. You build a video engagement audience with a scale of 10.
- D. You build a website pixel audience with a scale of 10.
- E. You build a fan page engagement audience with scale of 10.
Answer: C
Explanation:
Explanation
* Choose an audience size close to one to optimize for similarity.
* Since this is around 1-5% of the total population of the country you are targeting, your Lookalike Audience is likely to be small, with a high resemblance to your seed.
* If you are optimizing for reach, you ll want to choose a number near 10
* This Lookalike Audience will be larger, but less similar to your seed, since you're targeting up to 10% of the total population.
This example would create 3 Lookalike Audiences:
* 0%-1% of the population, which will be the most similar audience to your seed.
* 1%-2% of the population, which is second most similar, but a bit wider reach.
* 2%-5% of the population, which is the least similar but the largest reach
NEW QUESTION # 20
You've recently installed the Facebook Pixel on a new website. You are not sure if the website is detecting your pixel events correctly.
What are some tools you can use to troubleshoot your pixel and make sure it's collecting your events properly?
(Select 3 that apply.)
Choose ALL answers that apply.
- A. You can track events and debug your pixel through Facebook's Analytics dashboard
- B. You should check your campaigns to see if they are showing events.
- C. You should install the Facebook Pixel Helper chrome extension to verify your pixel event.
- D. You should install a second pixel and make sure it works properly
- E. You can test your events in the "Events Manager" under your Business Manager
Answer: A,C,E
Explanation:
Explanation
There are three main ways in which you can debug your Facebook pixel:
1. Install the Facebook Pixel Helper chrome extension so you can see if the events are being tracked properly.
2. Go to your "Events Manager" page in your Business Manager and troubleshoot your pixel events
3. Use Facebook Analytics event debugging tool to troubleshoot it.
NEW QUESTION # 21
You are running a raffle for one of your clients who runs a tour operator. They are offering a limited free weeklong vacation family package to China.
The total value of the package is of $8,000.
Your community manager runs a video ad (boosted post) promoting the raffle with the following titles and subtitles:
* Title: Like our Page to automatically enter the raffle for a free trip to China
* Subtitle: Like this ad to see the video and enter the raffle
* After 2 hours of running the ad, you get a notification that Facebook rejected your ad.
What changes do you need to do to re-run the ad?
Select all that apply.
Choose ALL answers that apply.
- A. Facebook does not allow you to request people to like a video to enter a raffle. You should change the subtitle to "Enter the raffle for a free trip to China."
- B. You should just change the image in the current post on your Fan Page and re-activate the ad.
- C. You should change the title so that it does not require people to like your client's Fan Page.
- D. You should hide the current post and post a new video with the new titles.
Answer: A,C,D
Explanation:
Explanation
It's within Facebook policies that it is unacceptable to run ads with the following texts:
* "Like our organization's Page to show your support for X."
* "Click 'Like' if you agree."
* "Like this ad to see the video."
* "Like our Page to automatically enter our raffle."
The following texts are acceptable:
* "Click 'Like' to connect with X."
* "Like our Page to receive updates, news, deals, etc."
* "Like John's Page to show your support."
Therefore, you need to change both the copy/text in your title and subtitle. Keep in mind that once you have boosted a post on your Fan Page, you can't make modifications. So you should hide the current one with the mistake and re-post the new video with the correct text.
NEW QUESTION # 22
You've spent over $13,400 the seven weeks of running campaigns. You go to your data and realize you are getting close to 6,000 Lead Events on the main landing page of the product, 450 Add To Cart Events, 192 Initiate Checkout, and 73 Purchase Events.
You want to expand the ads to new audiences.
What strategies should you follow?
Select the best 2 that apply.
Choose ALL answers that apply.
- A. You should build lookalike audiences from all of the website visitors.
- B. You should build lookalike audiences from people who have made purchases.
- C. You should build similar audiences based on people who have visited the website to the main landing page of the product.
- D. You should build lookalike audiences from people who have initiated checkout process and add to cart events.
Answer: C,D
Explanation:
Explanation
You need at least 100 events or users who have made a specific action on your website for you to be able to build a similar audience.
In this case, you still don't have enough events or users who have purchased on your website (72); so you are left with two options:
* Build similar audiences based on people who have visited the main landing page of the product.
* Build similar audiences based on people who have made specific actions events on your website: Add To Cart and Initiate Checkout as they both have more than 100 registered actions.
You don't necessarily want to start building an audience from all website visitors as this might be too broad.
You want to build your audiences first based on the bottom of the funnel and then move up.
NEW QUESTION # 23
You are running conversion ads to an inexpensive $0.99 mobile phone app.
You've been running app install ads for some time now, and have been getting 105 downloads of the $0.99 mobile app every two weeks.
You talk with your team, and there is a huge discussion on how to properly set up attribution windows, and whether there is enough data to run conversion ads for the mobile app.
What recommendations do you give your team?
Select all that apply.
Choose ALL answers that apply.
- A. You should set up a 1 day after a view and 1 day after a click attribution window.
- B. You should set up a 1 day after a click attribution window.
- C. You should set up a 1 day after view and 7 days after a click attribution window.
- D. There are 105 conversions every two weeks, so this number meets the minimum requirement of conversions by Facebook.
Answer: A,D
Explanation:
Explanation
Is there enough data?
Facebook requires you to have at least 50 conversions per week before running conversion ads. In this case, you have 105 every two weeks. That comes out to about 52.5 every week.
So, yes, there is enough data for you to start running conversion ads for App Install.
What kind of attribution window should you run?
Keep in mind that you are running conversion ads for App Installs. There are just two options for attribution window for this type of ad:
* 1 day after a click.
* 1 day after a view and 1 day after a click (combined).
In this case, Facebook recommendation is to track both view and click attribution of 1 day.
Inexpensive products (especially mobile apps) should have smaller attribution windows. It's difficult to think that a person who downloads an app after a week can be attributed to the ad. In other words, the download was not influenced by the ads you ran a week before.
NEW QUESTION # 24
Your client requests want to run in-stream videos ads as a new strategy for their brand. They would like to run a 45 second video content (1:1 aspect ratio) through Facebook and Audience Network automatically as placement.
They are concerned that their video is not shown on gambling websites or dating applications.
What are four recommendations you would suggest to your client?
Choose ALL answers that apply.
- A. Select reach objective to optimize delivery.
- B. Shorten the video length to 15 seconds in order to run both placements.
- C. Select video views objective in order to run on both placements.
- D. Make sure video has sound
- E. Shorten the video length to 20 seconds in order to run on both placements.
- F. Switch the video aspect ratio from 1:1 to 16:9 for best delivery.
Answer: B,C,D,F
Explanation:
Explanation
Additional explanation info and readings
In-stream video ads are:
* Mid-roll on Facebook and pre or mid-roll on Audience Network.
* Automatically sound-on when the viewer is already watching with the sound on.
* 5-15 seconds in duration on Facebook and up to 120 seconds in Audience Network.
* Non-skippable, resulting in high completion rates.
* Available for the Video Views, Brand Awareness, Reach, and Post Engagement ad objectives.
* Available as a separate, standalone placement or can be delivered along with other placements, like Facebook Feeds and Instant Articles.
* Supportive of all targeting options.
Facebook in-stream
* Video length: 5-15 seconds
* Objective: Video views, reach, brand awareness or post engagement
* Aspect ratio: Vertical (up to 9:16), Square (1:1), landscape (16:9)
Audience Network in-stream
* Video length: 5-120 seconds when automatic placements is selected, 5-30 seconds when selecting in-stream placements on their own
* Objectives when using automatic placements: Video views, reach, brand awareness, post engagement, conversions, traffic, app installs, catalog sales when using automatic placements
* Objective when using on its own or with Facebook in-stream video: Video views
* Aspect ratio: Square (1:1) or landscape (16:9). Note: landscape is recommended for best delivery Facebook and Audience Network in-stream together
* Video length: 5-15 seconds
* Objective: Video views
* Aspect ratio: Square (1:1) or landscape (16:9). : landscape is recommended for best delivery If you choose to use automatic placements, you can choose any of the following objectives:
* Video views
* Reach
* Brand awareness
* Post engagement
Brand Safety
Advertisers can block the following categories:
* Dating
* Debated social issues
* Gambling
* Mature
* Tragedy and conflict
Key takeaways
* In-stream videos can help you boost your brand with longer video views.
* New campaigns using Automatic Placements with the Video views, Brand awareness, Reach, or Engagement (Post) objectives will include in-stream.
* To add in-stream videos to existing campaigns, use "Edit Placements" and ensure the in-stream video boxes are checked (under Facebook and Audience Network).
* Advertisers have the option to select in-stream video as a standalone placement for Feed or for Audience Network, or they can optimize across all available placements.
* Pre-campaign transparency, category blocking, block lists, and placement controls can all help
* advertisers ensure brand safety.
* In ads reporting, advertisers can see performance for video ads delivering in-stream separately from other placements..
NEW QUESTION # 25
What are the different type of forms you can currently purchase ads on Facebook?
Choose only ONE best answer.
- A. Facebook Marketing Partners and Ad Auction.
- B. Ad Auction, Insertion Orders, and Facebook Marketing Partners.
- C. Facebook Marketing Partners and Insertion Orders.
- D. Facebook Auction and Facebook Marketing Partners.
- E. Power Editor, Ad Auction, and Marketing Partners.
Answer: B
Explanation:
Explanation
There are basically three options for buying ads on Facebook:
* Facebook Marketing Partners: Formerly called PMD's are Facebook partners that help you launch campaigns outside of the Facebook interface.
* Insertion Orders (IO): This option is done directly through a Facebook Sales Representative. Usually, you will go through an IO for reach and frequency.
* Ad Auction: The most common way to purchase ads on Facebook. When you launch ads through the Ads Manager, you are utilizing the ad auction option.
Ads Manager are tools you utilize through the Ad Auction.
NEW QUESTION # 26
What is the biggest difference between doing a 1% versus a 6% similar audience?
Choose only ONE best answer.
- A. A 1% similar audience is optimized for similarity whereas a 6% is optimized for reach.
- B. There is no difference. The 6% audience will only be a larger audience that excludes the 1% audiences.
- C. A 6% would include several countries whereas a 1% would only include one country.
- D. A 6% similar audience is optimized for similarity whereas a 1% is optimized for reach.
Answer: A
Explanation:
Explanation
On a scale of 1-10, the smaller numbers are optimized for similarity whereas higher numbers are optimized for reach.
Regardless whether you use 1 or 10; you can select one or multiple countries.
NEW QUESTION # 27
An ecommerce site wants to increase conversion along their sales funnel. They've implemented several pixel events that are working properly; however, they are concerned that conversion costs are high and there is audience overlap.
They've verified with the Facebook pixel helper and events are working properly.
They have the following events on their site: ContentView, AddToCart, InitiateCheckout and Purchase Two core audiences have campaigns running for traffic objective All pixel events have remarketing campaigns What changes and suggestions to your audiences can you make in order to reduce audience overlap?
(Select three that apply)
Choose ALL answers that apply.
- A. You should use Audience Overlap to make sure there is no overlap between the two saved/core audiences you are using.
- B. The ad set running the purchase event should exclude all purchase events from last 30 days.
- C. The ad set running the Purchase event should include InitiateCheckout and AddToCart events from previous 60 days.
- D. Your InitiateCheckout audience should exclude the core audiences.
- E. The ad set running the AddToCart event should include all InitiateCheckout and Purchase events from last 60 days.
Answer: A,B,C
NEW QUESTION # 28
You own a business with multiple franchise locations. You want to open a Fan Page for all of your franchise locations, but still hold control of your branding and content.
How should you set up your Fan Page with multiple franchise locations?
Choose only ONE best answer.
- A. Open a Global Fan Page.
- B. You are not able to set up franchise locations on Facebook.
- C. Open one Fan Page with multiple locations.
- D. Open a new Fan Page for each location.
Answer: C
Explanation:
Explanation
With Facebook Locations, you can connect and manage all of your franchise locations on Facebook.
This structure is often referred to as the parent-child relationship, where your main brand page is the parent, and individual locations are the children.
There are several advantages to this approach:
* Brand consistency and control.
* Increased visibility for individual locations.
* Location finder.
* Easier management of multiple pages.
NEW QUESTION # 29
You just hired a new Social Media Manager. If you give him/her access to your Fan Page as administrators, will they also have ownership of the Fan Page?
Choose only ONE best answer.
- A. Yes. Once you give administrators access to the Fan Page, they also become owners of the account.
- B. No, since they are employees and not administrators at the Business Manager Account.
- C. Yes, but only if they are also employees of the Business Manager Account.
Answer: B
Explanation:
Users will ONLY be owners of digital assets (Fan Pages, Ad Accounts, Instagram Accounts, Pixels, and so on) if you make them administrators at the Business Manager level.
Based on Facebook best practices, you should always add team members as employees and not administrators of your Business Manager, this way you can still have control of the permissions and assets of your Business.
The Business Manager Account has two level of users:
Administrators
Employee
Users at the employee level will not own accounts, even if they are administrators of the Fan Page, Ad Account or any other digital assets.
NEW QUESTION # 30
What are some benefits of MTA?
Choose ALL answers that apply.
- A. Can analyze and compare publishers and campaign performance
- B. Shows that the last touch model has no limits
- C. Shows that attribution window is always tied to a last touch model
- D. Gives credit to multiple impressions and clicks on the path to conversion.
- E. Helps you understand cross-device path to conversion.
Answer: A,D,E
Explanation:
Explanation
Benefits of people-based multi-touch attribution (MTA)
* Helps you understand the cross-device, people-based path to conversion
* Provides actionable data for more efficient allocation of media spend
* Can analyze and compare publishers, campaigns, and cross-device performance
* Demonstrates the limits of only using a last touch model
* Shows what's working and what isn't among marketing channels
Attribution is the assigning of credit to a marketing touchpoint.Most digital advertisers today measure with a last click attribution model, in which the last click gets full credit for driving a conversion. In this model, even if there were five impressions and one click in the path to conversion, all credit is given to the click. In contrast, multi-touch attribution (MTA) gives credit to multiple impressions and clicks on the path to conversion.
NEW QUESTION # 31
You need to increase traffic to a fashion magazine with your current campaigns. You are trying to decide whether to use landing page view or custom conversion.
How is a landing page view different from a custom conversion?
(Select all that apply)
Choose ALL answers that apply.
- A. Can occur only 1 time per link click (unlike a custom conversion which can occur multiple times per link click / view)
- B. Can occur multiple times per link click / view
- C. Has a fixed long 45 days attribution window
- D. Uses the PageView event, so it's available as part of the Facebook pixel base code
- E. Uses the ContentView event, so it's available as part of the Facebook pixel base code
Answer: A,D
Explanation:
Explanation
A landing page view:
* Has a fixed short attribution window and is only attributable to a link click (unlike a custom conversion which could be attributed to a click or a view)
* Can occur only 1 time per link click (unlike a custom conversion which can occur multiple times per link click / view)
* Uses the PageView event, so it's available as part of the Facebook pixel base code (unlike a custom conversion, which requires you to set up a ViewContent custom event)
NEW QUESTION # 32
What tools can you use to determine if Facebook Pixel is detecting your event conversions?
(Select all that apply)
Choose ALL answers that apply.
- A. Facebook Analytics Tools
- B. Facebook Custom Audiences
- C. Facebook pixel helper
- D. Business Manager' Pixel Data Source
Answer: A,C,D
NEW QUESTION # 33
You've set up campaigns for an alcoholic beverage that wants to target college students in Sweden, US and Nicaragua. You've set up an ad set with the following audience characteristics:
People interested in music and party
Age range 18-26 years old
Countries: US, Sweden and Nicaragua
You've been running the campaign for 3 days but are not getting enough reach.
How do you fix this problem?
Choose only ONE best answer.
- A. Each country should have its own audience and ad set.
- B. You should invest more money and increase your budget.
- C. You need to split the ad sets into different campaigns.
- D. You need to expand your audience to people older than 26 years old.
- E. You should change the interests in the audience completely.
Answer: A
Explanation:
Explanation
https://www.facebook.com/policies/ads/
Targeting Requirements
If you choose to run ads that promote or reference alcohol you must make sure to follow local laws and target your ads appropriately, including targeting your ads to 18 years or older in all permitted countries except the following:
India
25 years or older in Chandigarh, Delhi, Haryana, Maharashtra, or Punjab.
21 years or older in Andhra Pradesh, Arunachal Pradesh, Assam, Chhattisgarh, Dadra and Nagar Haveli, Dama and Diu, Goa, Jammu and Kashmir, Jharkhand, Kerala, Madhya Pradesh, Meghalaya, Odisha, Tamil Nadu, Telengana, Tripura, Uttar Pradesh, Uttarakhand, or West Bengal.
18 years or older in Andaman and Nicobar Islands, Himachal Pradesh, Karnataka, Mizoram, Puducherry, Rajasthan and Sikkim.
Alcohol is prohibited in Bihar, Gujarat, Lakshadweep, Manipur and Nagaland.
Other Countries
20 years or older in Japan, Iceland, Thailand and Paraguay
21 years or older in Cameroon, Micronesia, Palau, Solomon Islands, Sri Lanka and the US
19 years or older in Canada, Korea and Nicaragua.
25 years or older in Sweden
NEW QUESTION # 34
A client would like to launch a new branding campaign with various posts for a product line that is being re-launched to a new segment.
You want to run a 7 day campaign, with 3 sequenced ads, all with a frequency cap of 2 within 7 days. You've set up three different post interaction campaigns through Facebook Auction.
What changes do you need to make to this campaign set up?
Choose only ONE best answer.
- A. You need to do reach and frequency buying with a frequency cap of 3 every 7 days and three different post interaction campaigns
- B. You need to increase frequency to 3 for every 7 days and change campaign objective to reach.
- C. You need to do reach and frequency buying with a frequency cap of 3 every 21 days with sequenced delivery
- D. You need to do reach and frequency buying with a frequency cap of 3 every 7 days with sequenced delivery
- E. You need to change frequency cap to 3 with post interaction campaigns.
Answer: D
Explanation:
Explanation
About ad sequencing
Reach and frequency buying has a sequencing tool that allows you to arrange up to 50 ads in a certain order to be shown to an audience. People in your target audience will have the opportunity to see ads in the order you set. For example, ad #1 will be delivered to them before ad #2 is delivered. It doesn't allow you to control whether or not a person has to have engaged with the content you are showing in order to see the next ads in your sequence.
Sequence your ads when you want to tell a story or present information to people in a specific order. For example: If you want to build a narrative with your ads, you can show one ad that tells the beginning of the story first and then show additional ads afterward that continue to tell the story in a set order. Your audience will see ad #1 before they see ad #2, and so on.
Sequencing becomes available after you've uploaded your ad creative and reserved your reach and frequency campaign.
Use sequencing when:
* You want to reach a broader audience with several different ads that tell a story.
* You want to try different ways of engaging a broader audience.
* You want to tell a story about a brand.
NEW QUESTION # 35
You've spent over $8,000 the first month of running campaigns. You go to your data and realize you are getting close to 4,000 Lead Events on the main landing page of the product; 300 Add To Cart Events; 121 Initiate Checkout; and 48 Purchase Events.
You tell your client that you will start running optimization campaigns for the second month.
Select all strategies that you should follow for the second month.
Choose ALL answers that apply.
- A. Run conversion ads optimized for the "Lead Event" to core/saved audiences and exclude everyone who has visited the main landing page in the past 30 days.
- B. Run conversion campaign ads optimized for the "Initiate Checkout Event" to people who have visited the main landing page of the product.
- C. You run different conversion campaign ads for all events currently being measured on the website.
- D. Run traffic campaign ads to people who have initiated the checkout process but have not finalized the purchase.
Answer: A,D
Explanation:
Explanation
You should never optimize conversion campaigns unless you have at least 500 events. The number of events you are getting at each stage of your funnel are key here:
* 4,000 Lead Events => you can run conversion campaigns to new audiences.
* 300 Add To Cart Events => you need to run traffic campaigns to custom audiences (web visitors).
* 121 Initiate Checkout Events => you need to run traffic campaigns to custom audiences (web visitors).
* 48 Purchase Events => you need to run traffic campaigns to custom audiences (web visitors).
Therefore, the only two strategies that apply in this case is to run conversion ads to new audiences to the "Lead Event" and traffic ads to people who have stayed at one of the other events to move them ahead in your client's online sales funnel.
NEW QUESTION # 36
Your client is interested in running a campaign for 1 month and then do a brand lift study. But, before proceeding with the study, he/she would like to understand more about it.
Select all that apply.
Choose ALL answers that apply.
- A. People within the control group that will view your ads become part of the exposed group.
- B. You can set up a brand lift study through your Business Manager.
- C. People within the test group that will view your ads become part of the exposed group.
- D. The difference in response between the exposed group and the control group are analyzed for results of your brand lift study.
- E. The difference between the test group and the control group are analyzed to see the results of a brand lift study.
Answer: C,D
Explanation:
Explanation
You can ONLY set up a brand lift study through a Facebook Account Representative.
Once a study is created, the campaign's target audience is separated into a test group and a control group. The test group contains people eligible to see your ads, and the control group contains people who won't see your ads.
The people within the test group that actually see your ads become part of the exposed group.
The exposed group and control group are then polled, and the difference in responses between the 2 groups is analyzed.
NEW QUESTION # 37
What are some advantages of a statistical attribution model versus a rules-based attribution model?
Choose only ONE best answer.
- A. Use algorithms to determine credit for each touchpoint in the user flow.
- B. Credits one touchpoint according to a specific rule.
- C. Are cookie based model that is more effective in measuring your marketing campaigns.
- D. You select where along the path you want to assign credit for the conversion.
Answer: A
Explanation:
Explanation
Rules-based models assign credit to one or more touchpoints according to rules that we set. Think of these models as different lensthrough which you can analyze results. For example, giving credit to the first and last touchpoints (impressions and clicks) leading to a conversion. Rules-based models using people-based measurement provide deeper insights than cookies-only measurement, since multiple touchpoints are tracked and correlated with an actual person.
With rules-based models:
* You define "the rule": How should credit be allocated?
* Results are based on your model choice.
* You choose where along the path to conversion you want to assign the credit: last click, even credit, time decay, or positional.
Statistical models use algorithms to determine credit for each touchpoint. These models are driven on a result (increased revenue) rather than an assumption of where to assign credit. They use all available data to determine which ads increase revenue. Like rules-based models, statistical models are far more effective at analyzing past results and predicting future results when using a people-based measurement tool.
With statistical models:
* Algorithms define the credit allocation.
* Results are dynamic and learn from historical data.
* They're also referred to as algorithmic MTA results-driven MTA.
NEW QUESTION # 38
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