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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. Which of the following is not a direct response type of ad?
Choose only ONE best answer.

A) Mobile App Engagement
B) Guaranteed Impressions
C) Website Clicks
D) Video Views
E) Website Conversions

2. The agency your are working at just landed a big client. A record label who works with up-and-coming artists and has successfully launched careers of several artists.
You are on the team responsible for the launch of a new album recorded by an up-and-coming rock band.
They also plan to hold a multi-city tour in the next 4 months.
The record label has realized that in order to sell-out concerts, they need to maximize reach to audiences interested in "rock" for 1 month with multiple ads prior to the concert. You have video and image content as creative.
What are some of the recommendations you make for running these ads?
Select all that apply.
Choose ALL answers that apply.

A) You should use reach and frequency buying option and set frequency between 5-6 per week.
B) You should use reach and frequency buying option and set frequency between 1-2 per week.
C) You should build a custom audience based on people interested in rock.
D) You should build a core audience based on people interested in rock related topics.
E) You should use auction buying option and set frequency between 1-2 per week.

3. What pixel events should you install on the website so that you can run multiple conversion campaigns throughout the user funnel?
Select all that apply.
Choose ALL answers that apply.

A) Purchase Event
B) Add to Cart
C) Lead
D) Complete Registration
E) Add Payment Info
F) View Content

4. What is the main difference between brand marketing and direct response marketing within Facebook?
Select all that apply.
Choose only ONE best answer.

A) Direct Response is for top of the funnel marketing.
B) With direct marketing, Facebook tries to minimize website conversions.
C) Brand marketing is for top of the funnel marketing.
D) With brand marketing, Facebook tries to maximize conversions.
E) With brand marketing, Facebook tries to maximize impressions, reach and frequency.
F) With direct marketing, Facebook tries to maximize mobile app installs.

5. You own a business with multiple franchise locations. You want to open a Fan Page for all of your franchise locations, but still hold control of your branding and content.
How should you set up your Fan Page with multiple franchise locations?
Choose only ONE best answer.

A) Open a Global Fan Page.
B) Open a new Fan Page for each location.
C) Open one Fan Page with multiple locations.
D) You are not able to set up franchise locations on Facebook.

Solutions: