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Facebook Certified media buying professional Sample Questions:

1. Your commercial bank just released a television commercial to explain how easy it is to replace your debit card. They've want to launch the same video content used in TV on their Facebook to increase brand awareness.
What are two recommendations you made your client before launching the video content on Facebook mobile-friendly environment?
Choose ALL answers that apply.

A) Shortened the video
B) Add text to convey the message without sound
C) Change the aspect ratio to square to increase visibility in the feed environment
D) Move the initial branding mention towards end of video
E) Only use Instagram placement for the video ad

2. You are planning on running a brand lift study for your client, what are some of the metrics you can measure through the study?
Choose only ONE best answer.

A) Percentage point lift, message association, favorability, and cost per click.
B) Cost per click, cost per mile, percentage point lift, and video views.
C) Percentage point lift, message association, and cost per click.
D) Percentage point lift, cost per estimated incremental person who remembers your ads, and estimated incremental number of people who remember the ad.

3. What determines the "Total Value" of your ads?
Choose only ONE best answer.

A) Maximizing Consumer Experience and Advertiser Bid.
B) Maximizing advertiser value and estimated action rates.
C) Maximizing Advertiser Value and Optimizing Consumer Experience.
D) Optimizing Consumer Experience and Maximizing User Value.

4. What is not an action measured through Facebook attribution system?
Choose only ONE best answer.

A) Link Clicks
B) Third party (Google) link click
C) Mobile app installs
D) Outbound links
E) POS purchase conversion
F) Phone call sales conversion

5. What campaign strategies should you follow in order to optimize your Facebook ads?
Select all that apply.
Choose ALL answers that apply.

A) Add map card with your page location.
B) Send people to messenger and automate a chatbot or menu with directions on Waze and Google Maps.
C) Add a "Get Directions" CTA on the campaigns in order to bring people to the stores.
D) Use Store Visit ads in order to bring traffic to the two specific retail stores.

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