Salesforce Marketing-Cloud-Consultant Real Exam Questions Test Engine Dumps Training With 152 Questions
Marketing-Cloud-Consultant Actual Questions Answers PDF 100% Cover Real Exam Questions
To be eligible to take the Salesforce Marketing-Cloud-Consultant Exam, candidates must have a good understanding of digital marketing concepts and experience working with the Salesforce Marketing Cloud platform. They should be familiar with the various features and capabilities of the platform, including email marketing, mobile messaging, social media advertising, and web personalization. Additionally, candidates should have experience working with customer data, creating and managing data extensions, and developing automation workflows.
NEW QUESTION # 71
Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.
How should the consultant facilitate this within Contact Builder?
- A. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
- B. Create three distinct Attribute Groups that link each data extension directly to Contacts.
- C. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
- D. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
Answer: C
NEW QUESTION # 72
A customer has several values that need to be used in the body of an email send.
* The data would be stored in a reference data extension, related on SubscriberKey
* There may be one or more records for each subscriber
* The audience is generally over 1 million subscribers
* The content is time sensitive and should be sent as quickly as possible
* The customer is not using "Catch and release" sending
* The reference data extension contains 25 columns
What method should be used
- A. Server side JavaScript a single LookupOrderedRows function
- B. Dynamic content via the Dynamic content wizard
- C. AMPScript a single lookup function
- D. AMPScript a single LookupOrderRows function
Answer: D
NEW QUESTION # 73
Marketing Cloud user needs the email addresses of everyone who unsubscribed from a particular email send.
This user does not know SQL and does not have access to the enhanced FTP account.
What functionality should be used to retrieve the necessary data?
- A. My Tracking
- B. My Reports
- C. Tracking Extract
- D. Data Views
Answer: A
NEW QUESTION # 74
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customer's shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.
What action should Northern Trail Outfitters (NTO) take?
- A. Create a user-initiated message to logged-in customers to send once the website is restored.
- B. Do NOT send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
- C. Create and send an apology email which includes a discount for a future purchase to all customers.
- D. Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.
Answer: D
Explanation:
The answer can be 1 or 3. But the most appropriate solution is 1. Sending emails will not take the user to a state where they left on the website. This requires developer involvement.
NEW QUESTION # 75
Northern Trail Outfitters sends a monthly newsletter to top shareholders and has a business need to handle replies to their CEO. They have a Reply Mail Management (RMM) Configuration in their setup, and the team would like the reply email address to appear as a real email address in the subscriber's mail client when replying. This email address seen in the email client for replyshould not be the actual CEO's email address.
How should they ensure this is accomplished?
- A. Set email reply address to CEO's email address; RMM will direct the emails to that email address and provide the needed filtering.
- B. Create Sender Profile usingthe custom setting of direct forwards to an alias email address that can redirect replies to the CEO's inbox.
- C. RMM accounts are unable to support this behaviors.
- D. Create Sender Profile using the RMM auto-forward feature and configure the "Use SpecifiedInformation" email information.
Answer: C
NEW QUESTION # 76
Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed on their Enhanced FTP, but there is not a consistent time or naming convention for the file.
In which two ways should they set up their automation to import the data from the file on a nightly bais? (Choose 2 answers)
- A. File Drop Starting Source
- B. %%BASEFILENAME_FROM_TRIGGER%%
- C. Scheduled Starting Source
- D. %%BASEFILENAME_FROM_FILEDROP%%
Answer: A,D
NEW QUESTION # 77
What is the skill set you need to build emails with dynamic content?
- A. SSJS
- B. CSS
- C. Ampscript
- D. HTML
Answer: C
NEW QUESTION # 78
A customer is connecting Sales Cloud with Marketing Cloud. The connection was successful, however, the team is unable to view or sync Sales Cloud objects in Contact Builder.
How should a consultant begin troubleshooting the connection?
- A. Create and send an email in Email Studio to test the connection and validate tracking.
- B. Create new Marketing Cloud and Sales Cloud users and perform a new installation.
- C. Validate Marketing Cloud and Sales Cloud users have access to the business unit.
- D. Validate Marketing Cloud and Sales Cloud permissions for the connecting users.
Answer: D
NEW QUESTION # 79
Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud.
They want to ensure commercial emails are not sent to email addresses who have previously opted-out.
Which feature should they use?
- A. Exclusion Script
- B. Suppression List
- C. Auto-suppression List
- D. Exclusion List
Answer: C
Explanation:
Explanation
An auto-suppression list is a list of subscribers who should not receive any commercial emails from a sender.
It can be applied to all sends or specific sends based on sender profile or delivery profile. It is useful for complying with legal or contractual obligations to avoid sending to certain email addresses. References:
https://help.salesforce.com/articleView?id=sf.mc_es_auto_suppression_lists.htm&type=5
NEW QUESTION # 80
The Corporate Apparel Division of Northern Trail Outfitters (NTO) is moving to Marketing Cloud and will be using NTO's existing account. The Corporate Apparel team has asked for a recommendation on whether they should have a separate Business Unit.
Which consideration warrants the creation of a separate Business Unit for Corporate Apparel's instance of Marketing Cloud?
- A. Brand guidelines for Corporate Apparel is different from NTO
- B. Managing Unsubscribes for the Corporate Apparel Division only
- C. Using different From Name and Email Address settings
- D. Sending from a separate IP Address and Domain
Answer: B
NEW QUESTION # 81
Northern Trail Outfitters (NTO) send emails from Content Builder and Journey Builder. When subscribers reply to an email, NTO would like to send an auto-reply message using a pre-defined HTML email that explains email replies are unmonitored and they should call NTO for any inquiries.
How could these auto-reply messages be enabled?
- A. Create a Triggered Send and on the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section, then select the Triggered Send email.
- B. Create a Triggered Send and from a Sender Profile properties page, enable 'Custom Reply Mail Management Settings', 'Use Auto Reply' and 'Reply using triggered send' options, then select the Triggered Send email.
- C. Open Admin > Account Setting page in Email Studio and in the 'Auto Reply Email' section, select
'Custom' and paste the HTML email code into the text area field. - D. From the Reply Mail Management settings page, choose the 'Create Custom Response' option under
'Automated Response Email for Remaining Replies' section and select the HTML email from the 'define email' link.
Answer: B
Explanation:
Explanation
To send an auto-reply message using a pre-defined HTML email when subscribers reply to an email, Northern Trail Outfitters should create a triggered send and from a sender profile properties page, enable 'Custom Reply Mail Management Settings', 'Use Auto Reply' and 'Reply using triggered send' options, then select the triggered send email. This will allow them to use a custom HTML email as an auto-reply message instead of a plain text message. References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_reply_mail_management.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_es_create_a_triggered_email_message.htm&type=5
NEW QUESTION # 82
Northern Trail Outfitters wants to use Marketing Cloud to send notifications to customers when their orders are ready for in-store pickup. The notifications can be either SMS or email depending on their communications preference.
How should the consultant set this up?
- A. Journey Builder multi-step journey with an API entry event and a decision split.
- B. Create an Outbound Message in MobileConnect with AMPscript in body to trigger an email confirmation as a fallback.
- C. Journey Builder Transactional Send Journey.
- D. Automation with a Send SMS and Send Email activity in separate consecutive steps.
Answer: A
Explanation:
Explanation
To send notifications to customers when their orders are ready for in-store pickup via SMS or email depending on their communications preference, Northern Trail Outfitters should use a Journey Builder multi-step journey with an API entry event and a decision split. A Journey Builder multi-step journey allows marketers to create personalized customer experiences across different channels and platforms. An API entry event allows marketers to inject contacts into a journey based on real-time events or data from external systems, such as order status updates. A decision split allows marketers to route contacts to different paths or activities based on their attributes or behaviors, such as communications preference. References:
https://help.salesforce.com/s/articleView?id=sf.mc_jb_journey_builder.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_jb_api_event.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_jb_decision_split.htm&type=5
NEW QUESTION # 83
Why would a contact fail to enter a Journey Builder interaction? (Choose three.)
- A. The contact falls below the High Water Mark.
- B. The contact did not meet the entry criteria.
- C. The interaction allows re-entry only after exiting, and the contact already exists.
- D. The interaction has an A/B/n split, and the contact does not meet the criteria.
- E. The entry event was not fired via Automation Studio.
Answer: A,B,C
NEW QUESTION # 84
Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference.
When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.
Which two MobileConnect templates should be used to send the SMS message and capture the responses?
- A. Data Capture
- B. Outbound
- C. Info Capture
- D. Text Response
Answer: C,D
NEW QUESTION # 85
A pharmaceutical company is hosting a monthly event and will be sending an invitation to new local contacts. The customer would like to automatically update a data extension to determine who will be attending.
*The data extension will hold each contact's response as well as the time stamp of the click.
*The contact will receive an email two days after the click event.
*Both emails should be sent via Journey Builder.
What is the optimal solution to record the click activity prior to sending the second email?
- A. Use a landing page to record the click in the data extension.
- B. Use a landing page to record the click and trigger an email.
- C. Leverage the Decision Split and create a Custom Activity.
- D. Leverage the Engagement Split and the Update Contact Activity.
Answer: D
NEW QUESTION # 86
A start-up meal delivery company recently launched in Canada to great success. Through their website, customers can order individual meal kits for up to six people or subscribe to a weekly meal kit delivery. As a new company, resources are limited, but demand is taxing their manual processes for sending out ecommerce messages, such as order confirmation and subscription confirmations.
What recommendation would best provide a scalable solution for the start-up?
- A. Triggered email sends to deliver transactional messages.
- B. A triggered automation to send transactional messages.
- C. An automated program to send daily transactional messages.
- D. A manual email send for each transactional message.
Answer: A
Explanation:
Triggered Automation is for file drop when exact time is not known. Triggered email send is for transactional message like order confirmation.
NEW QUESTION # 87
A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different data extensions.
Which workflow should meet these requirements?
- A. Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- B. File Drop Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- C. File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
- D. Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
Answer: D
NEW QUESTION # 88
Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added as a campaign Member to a 'Loyalty Member' Campaign in Sales Cloud.
Which method should they use to send the email from Marketing Cloud?
- A. Use Content Builder Send Flow to send the email to the Salesforce Campaign
- B. Create a Journey with a Salesforce Campaign entry source and an Email Activity
- C. Create a Journey with a Salesforce Data entry source and an Email Activity
- D. Create a scheduled Automation with a Query Activity and a Send Email Activity
Answer: A
NEW QUESTION # 89
ABC Company needs to provide an IT staff member with access to Marketing Cloud. The staff member needs to perform the following tasks:
* Maintain ABC Company's master suppression list.
* Configure data relationships.
* Create new subscriber attributes.
Which role should be assigned to the IT staff member?
- A. Administrator
- B. Data Manager
- C. Analyst
- D. Content Creator
Answer: B
Explanation:
Explanation/Reference:
NEW QUESTION # 90
Northern Trail Outfitters is sending to an audience of over one million subscribers. They will use 10 different personalized fields in the email which reside in multiple data extensions. The goal is a timely email send from start to finish as it contains a limited quantity, first come-first served, special offer.
How should they accomplish this task?
- A. Create and populate profile attributes for each of the 10 data extension fields and schedule a send with high priority.
- B. Use the Lookup AMPscript function in the email to pull the fields from the data extensions for each subscriber.
- C. Create and send to a sendable data extension containing those needed fields using a query activity.
- D. Enable Send Throttling on high to ensure the speed Is increased to process the email as fast as possible.
Answer: C
Explanation:
Explanation
To send an email with 10 personalized fields from multiple data extensions to an audience of over one million subscribers, Northern Trail Outfitters should create and send to a sendable data extension containing those needed fields using a query activity. A query activity can join and filter data from multiple data extensions and populate a sendable data extension with the required fields for personalization. This will improve the email send performance and avoid timeouts or errors. References:
https://help.salesforce.com/s/articleView?id=sf.mc_as_query_activity.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_es_send_email_using_a_data_extension.htm&type=5
NEW QUESTION # 91
Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edited are reviewed prior to being changed.
What should be implemented to achieve these goals?
- A. Edit the Content Permissions and Restrictions by Role setting for each user.
- B. Build out an internal business governance and process to support this.
- C. Integrate an outside CMS with all these permissions built in.
- D. Set up Approval Workflow and Share setting inside Marketing Cloud.
Answer: D
Explanation:
Explanation
Setting up Approval Workflow and Share setting inside Marketing Cloud can be used to control what content is available to certain users and business units, what is allowed to be edited, and ensure those edits are reviewed prior to being changed. Approval Workflow allows users to submit content for approval before it can be used in messages or journeys, while Share setting allows users to share content across business units with different levels of access. References:
https://help.salesforce.com/articleView?id=sf.mc_co_approval_workflow.htm&type=5
https://help.salesforce.com/articleView?id=sf.mc_co_share_content_across_business_units.htm&type=5
NEW QUESTION # 92
A customer has been having problems with SMS responses getting the default keyword response rather than the appropriate next keyword response.
What are two potential reasons for this unexpected response?
Choose 2 answers
- A. Responses are not sent within 24 hours of the outbound message.
- B. Response contained "stop" in the message content.
- C. Responses are not sent within the Conversation Window.
- D. Next keyword was not specified on the outbound message.
Answer: A,D
NEW QUESTION # 93
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