Latest Nov-2022 C_C4H260_01 Dumps PDF And Certification Training
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NEW QUESTION 12
You want to register for an event where the e-mail address is required as an ID. A member of your family also wants to register using that same e-mail address. What do you need to configure to allow this to happen in SAP Marketing Cloud?
- A. Create multiple origin of contact IDs with type: e-mail.
- B. Implement the enhancement option: revise interaction data before import.
- C. Enhance the interaction contact entity by using the custom field and logic app.
- D. Make the origin of contact ID for e-mail shareable.
Answer: A
NEW QUESTION 13
Your customer wants to segment consumers based on a predictive key performance indicator that indicates the buying propensity for a specific product. Therefore, you are creating a predictive model in the Predictive Studio. What object can you assign as a training set in the Predictive Model?
- A. Interaction Type
- B. Segmentation model
- C. Segmentation profile
Answer: B
NEW QUESTION 14
What actions can be used to rebuild the dynamic target group in SAP Marketing Cloud? Note: There are
2 correct Answers to this question.
- A. Target group release
- B. Target group assignment
- C. Campaign execution
- D. Marketing application jobs
Answer: C,D
NEW QUESTION 15
You can perform extensibility on SAP Marketing Cloud with the help of the following activities: Export standard or custom business object tables to an SAP HANA system.Export an existing graphical calculation view along with the associated views and tables.Import the calculation views that are modeled in an SAP HANA system.Which app can you use to do these activities?
- A. Campaign Execution WhitelistSender Profiles
- B. User ListsCampaign Execution Whitelist
- C. Campaign Execution BlacklistSender Profiles
- D. Maintain Certificate Trust ListContent Studio
Answer: A
NEW QUESTION 16
You need to execute campaigns based on the buying propensity applicable for some specific country and region. This means that you will have to create a predictive model. How can you restrict the validity of a predictive model?
- A. Use Segmentation to select relevant countries and region.
- B. Provide a training set that contains only contacts from the specific countries and regions.
- C. Add an applicable scope for the relevant countries and regions.
- D. Assign a specific target group with those countries and regions to the target object
Answer: C
NEW QUESTION 17
You want to implement Product Recommendations and you need to simulate the results before the e-mail with recommendations is sent. In which of the following apps can you preview the result of your new or updated configuration? Note; There are 2 correct answers to this question.
- A. Recommendations Model Types
- B. Manage Recommendations
- C. Recommendations Scenarios
- D. Recommendation Models
Answer: B,D
NEW QUESTION 18
What actions can be used to rebuild the dynamic target group in SAP Marketing Cloud? Note: There are 2 correct answers to this question.
- A. Target group release
- B. Marketing application jobs
- C. Target group assignment
- D. Campaign execution
Answer: A,C
NEW QUESTION 19
You want to implement Product Recommendations and you need to simulate the results before the e- mail with recommendations is sent. In which of the following apps can you preview the result of your new or updated configuration? Note: There are 2 correct Answers to this question.
- A. Recommendations Model Types
- B. Recommendations Scenarios
- C. Manage Recommendations
- D. Recommendation Models
Answer: B,D
NEW QUESTION 20
You want to delete the interactions of several contacts from SAP Marketing Cloud that were collected via one specific source system. Interaction information from other sources can remain in SAP Marketing Cloud. Which application jobs do you need to execute? Note: There are 2 correct answers to this question.
- A. Interactions: Flag Interactions for Deletion
- B. Interactions: Delete Flagged Interactions
- C. Contacts: Flag Contacts for Deletion Based on Target Group
- D. Contacts: Delete Flagged Contacts
Answer: A,B
NEW QUESTION 21
You have a requirement that can be fulfilled by creating a custom business object (CBO) and enabling an OData Service. Which step is unique to this situation compared to other regular integration set up tasks for standard use cases?
- A. Create Communication System
- B. Create Communication Scenario
- C. Create Communication Arrangement
- D. Create Communication User
Answer: B
NEW QUESTION 22
Which of the following statements describe Account Based Marketing? Note: There are 2 correct Answers to this question.
- A. It is a strategy that coordinates marketing and sales activities to drive business growth with a targeted set of accounts.
- B. Engagement with accounts and contacts is possible only via third party executed campaigns.
- C. Engagement with accounts and contacts is possible via personalized campaigns executed in SAP Marketing Cloud.
- D. As a precondition, you need success data of externally executed campaigns in SAP Marketing Cloud system.
Answer: B,C
NEW QUESTION 23
Which of the following business objects can be used to activate the approval process? Note: There are 3 correct Answers to this question.
- A. E-mail template
- B. Campaign
- C. Segmentation models
- D. Marketing plan
- E. Target group
Answer: A,B,D
NEW QUESTION 24
Your customer is a manufacturer that currently executes campaigns for both B2B and B2C contacts.
Which system flags store the business relationships of these contacts? Note: There are 2 correct Answers to this question.
- A. IsContact
- B. SAPERPAccountId
- C. IsConsumer
- D. SAPCRMBusinessPartnerId
Answer: A,C
NEW QUESTION 25
You want to create an engagement score that behaves differently depending on the country the contact comes from and the timestamps of the interactions. Which rules allow you to meet your requirements with one score? Note: There are 2 correct Answers to this question.
- A. If a rule consists of more than one condition, they are always logically combined by OR.
- B. The system automatically detects the context where the score is executed and selects the best-fitting rule model for score calculation.
- C. A score can have more than one rule model, because rules can have different validity and application scope.
- D. If two rule models with the same validity are active, no rule model is executed.
Answer: B,C
NEW QUESTION 26
From which systems can you perform initial and delta loads of customers, contacts, and consumers into SAP Marketing Cloud?
- A. SAP Supplier Relationship Management
- B. SAP Solution Manager
- C. SAP Customer Relationship Management
- D. SAP ERP 6.0 or higher
- E. SAP Cloud for Customer
Answer: C,D,E
NEW QUESTION 27
Your marketers are each responsible for different regions and should only have access to the contacts in their own market. How can you implement this data access control? Note: There are 2 correct Answers to this question.
- A. Maintain the communication user.
- B. Maintain the business roles.
- C. Maintain the marketing permissions.
- D. Maintain the marketing areas.
Answer: B,D
NEW QUESTION 28
Which of the following parameters can be defined for a campaign in the lead nurture stream? Note:
There are 3 correct Answers to this question.
- A. Create Interaction
- B. Segmentation Model
- C. Skip Campaign
- D. Wait Period
- E. Exclusion Criteria
Answer: A,B,E
NEW QUESTION 29
Every Monday you send recommendations by e-mail to consumers who bought product(s) from a specific product category during the previous week. What target group category should you use?
- A. Trigger-based
- B. Live
- C. Static
- D. Dynamic
Answer: D
NEW QUESTION 30
You want to recommend products and services that consumers tend to purchase at the same time, to offer a quick and better customer experience in all of your channels. Which algorithms should you use?
- A. Position a Product Often Bought Together Across Transactions (Interactions)
- B. Recently Purchased Items (Interactions) Often Bought Together (Interactions)
- C. Top Sellers (Interactions) Often Bought Together (Interactions)
- D. Often Bought Together (Interactions) Often Bought Together Across Transactions (Interactions)
Answer: B
NEW QUESTION 31
You want to bring multiple branches together for a campaign and simplify it by merging. What are the important points to consider when using this functionality? Note: There are 2 correct Answers to this question.
- A. You can merge branches in the Campaign Designer irrespective of the e-mail sent in the original branches.
- B. As soon as one contact enters a No-branch, the contact can move back to the corresponding Yes- branch.
- C. As soon as one contact enters a No-branch, the contact cannot move back to the corresponding Yes- branch.
- D. Merged branches are always combined with an OR condition.
Answer: A,B
NEW QUESTION 32
How does SAP Marketing Cloud support services with long term agreements? Note: There are 2 correct answers to this question.
- A. By allocating budget for marketing activities and plan budgets
- B. By triggering up-selling to higher valued product bundles
- C. By running campaigns to prolong contracts
- D. By grouping marketing objects, such as programs and campaigns
Answer: B,C
NEW QUESTION 33
You want to customize the SAP Marketing Cloud solution according to your customer's specific requirements. How can you customize SAP Marketing Cloud?
- A. Use the AIF Configuration app.
- B. Use the Manage Software Collection app
- C. Use the Manage your Solution app.
- D. Log on to the SAP GUI and use transaction SPRO.
Answer: C
NEW QUESTION 34
You have prepared an analytical report using the Design Studio application in SAP Marketing Cloud. How can you provide this analytical report to another user? Note: There are 2 correct Answers to this question.
- A. Mark the analytical query as a favorite using the Favorite functionality.
- B. Save the analytical report as a tile using the Save as Tile functionality.
- C. Download the report results using the Export to Microsoft Excel functionality.
- D. Send the link to the analytical report using the Send E-mail functionality.
Answer: B,D
NEW QUESTION 35
You have defined several marketing areas for campaign execution in your SAP Marketing Cloud system.
What steps do you have to execute to send birthday e-mails to all contacts across those marketing areas?
- A. Create Target Groups, Campaigns, and Content by marketing area.
- B. Create one Target Group, Campaign, and Content for all marketing areas.
- C. Create Target Groups, Campaign templates, and Content templates by marketing area.
- D. Create Target Groups, Campaigns, and Content by marketing area and communication category.
Answer: D
NEW QUESTION 36
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