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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

Question 1

Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service. What product would help their use case?

A. Report Studio
B. Web Analytics Connector
C. Interaction Studio
D. Datorama

Question 2

A customer wants to report on 'Not Sent' contacts in Journey Builder. Which method should be used?

A. Create an Analytics Builder Discover report.
B. Use an automation with Tracking Extract.
C. Query the _sent Data View for the contact's send status.
D. Use the standard report 'Subscribers Not Sent to'.

Question 3

A global retailer plans to implement Enterprise 2.0 with five Business Units. Customers frequently purchase from multiple brands, and marketing leadership wants engagement history to follow each customer across brands. At the same time, each brand should maintain independent email templates and sender identities. Which design best satisfies these requirements?

A. Create separate Enterprise accounts for each brand.
B. Share a common Subscriber Key across Business Units while allowing each BU to manage its own assets.
C. Maintain separate Contact records by channel.
D. Use different Subscriber Keys for each Business Unit.

Question 4

A customer wants to integrate a new dataset with pre-existing contacts. This data will be updated via separate data feeds from the main contact information. What data model configuration should be recommended?

A. Create a new data extension and link it to the other data extension.
B. Create new Salesforce data and link it to the other data extensions.
C. Create a new data extension and link it as a new population.
D. Create additional attribute fields in the main contact data extension.

Question 5

Northern Trail Outfitters wants to implement a Welcome email. New subscribers signing up on their website should receive the email promptly. They are utilizing Marketing Cloud Connect to connect Sales Cloud and Marketing Cloud. Which solution should capture the new subscribers?

A. Salesforce Triggered Sends
B. File import to data extension
C. Smart Capture form on website
D. Batch file dropped to SFTP

Solutions: