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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

Question 1

Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key. What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?

A. Import File > Query > Data Extract > File Transfer > Import File
B. File Transfer > Import File > Data Extract > File Transfer > Import File
C. File Transfer > Import File > Query > Data Extract > File Transfer > Import File
D. Import File > Data Extract > File Transfer > Import File

Question 2

Northern Trail Outfitters has a data extension that stores all of their orders. They want to send out a daily email for orders with their status changed to 'shipped' that day through a journey. Which two methods should be used to filter entry into the journey? (Choose 2 answers)

A. Decision Split
B. SQL Query
C. Entry Source Filter
D. Filter Activity

Question 3

A customer has a robust Sales Cloud org with several custom objects. Historically, they have created complex reports, referencing many custom objects, to target subscribers and exported them to another email system for deployment. With the implementation of Marketing Cloud Connect, the customer wants to simplify the sending process using Marketing Cloud with as little additional setup as possible. What should a consultant recommend to meet this criteria?

A. Continue to build reports in Sales Cloud and select the reports in Marketing Cloud.
B. Continue to build reports in Sales Cloud and import it to Marketing Cloud for sending.
C. Create a Journey and use Salesforce Data and the Reports object as the Entry Source.
D. Sync all custom objects to Marketing Cloud and recreate the reports for sending.

Question 4

Northern Trail Outfitters (NTO) wants to use Case data from Service Cloud as part of their current email messaging campaign. They want to import cases that indicate the customer wants someone to contact them after the case is closed. NTO tracks cases with a checkbox field called
"Contact Me." How should they set this up?

A. Use Salesforce Data Extensions and Filter Activities in Automation Studio to import and filter the data.
B. Create Reports in Salesforce filtered by Contact Me equal to True and import using the Import Wizard.
C. Use Synchronized Data Extensions on the Case Object with a Boolean filter on the Contact Me field.
D. Create data extensions in Marketing Cloud and import the data from Service Cloud using Journey Builder.

Question 5

Northern Trail Outfitters (NTO) has recently implemented Marketing Cloud and wants to secure PII data stored within the system. Which limitation should the consultant consider when recommending Field-Level Encryption?

A. Separate encryption keys are required for each business unit.
B. Encrypted fields will show unencrypted values in standard records.
C. Only list-based sending is supported by Field-Level Encryption.
D. Field-Level Encryption doesn't support segmenting, filtering, or querying encrypted fields.

Solutions: