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| Section | Weight | Objectives |
|---|---|---|
| Segmentation | 18% | - Segment creation and management - Segment export and integration with Journey Builder - Segment rules, filters and goals configuration - Segment performance reporting and analytics |
| Einstein Capabilities | 10% | - Einstein recipes overview and usage - Ingredients configuration and application |
| Data Integration | 14% | - Salesforce Connector integration - Event API usage and configuration - Data flow management within and outside the platform - ETL feed system implementation |
| Solution Overview | 16% | - Product terminology and core implementation components - Definition and business value of Marketing Cloud Personalization - Real-time interaction management use cases |
| Activation | 18% | - Open-time email campaigns - Campaign creation and execution - Mobile and server-side campaigns - Campaign optimization and measurement - A/B testing setup and analysis |
| Sitemap | 18% | - Sitemap design and best practices - Content zones configuration - Web SDK implementation - Catalog and page mapping - Unified customer profile building |
| Setup & Administration | 6% | - Platform configuration and setup procedures - User attributes management - Identity system configuration |
Question 1
What is a rule criteria that you can use in the segment creation process?
A. Dimensions
B. Email Click Throughs
C. Actions
D. Social Mentions
Question 2
What is the Marketing Cloud Personalization terminology for the collection of products and content as well as related categories, and tags - such as brand, gender, style, keyword, and author?
A. Directory
B. Catalog
C. Channel
D. Objects
Question 3
A business user wants to deliver different experiences to different segments within the same campaign, which testing option should they select?
A. Rule based testing
B. Time based testing
C. Variation testing
D. A/B testing
Question 4
Which campaign type needs to be configured to set up the Marketing Cloud Personalization Connector for Sales and Service Clouds?
A. Email Campaign
B. Server-Side Campaign
C. Mobile Campaign
D. Web Campaign
Question 5
What would a marketer include in a Recipe if they don't want to display recommendations for products priced less than $15?
A. Exclusion
B. Variation
C. Elimination
D. Booster
Solutions:
| Question 1 Answer: C | Question 2 Answer: B | Question 3 Answer: A | Question 4 Answer: B | Question 5 Answer: A |
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