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Salesforce Email Essentials (EEB101) Sample Questions:
1. Northern Trail Outfitters wants to maintain enterprise-wide opt-outs for two segments of its subscribers stored in data extensions: Education Events and Sales.
What feature should the company use to manage its opt-out strategy?
A) Shared Emails
B) Shared Portfolio Items
C) Shared Data Extensions
D) Shared Publication Lists
2. A marketer would like to improve open rates for weekly email campaigns.
On which area of email design should the marketer focus?
A) Envelope Content
B) Email Body
C) Link Content
D) Footer
3. When sending to data extensions what is the default publication list?
A) Publication List
B) All Subscriber List
C) Group List
D) All of the above
4. A marketing associate at Northern Trail Outfitters must create an email campaign for the company's new winter offerings. Which method could the associate use to create the email message? (Choose 2)
A) User-initiated email message
B) Email Send Wizard
C) Email templates
D) HTML Paste
5. Northern Trail Outfitters (NTO) is launching a custom, corporate-branded apparel website. They are concerned about the new initiative's campaign impacting deliverability on its consumer retail sends. NTO has purchased a second IP address to be used for the corporate site's email sending.
What feature would the NTO administrator use to specify which IP address is used for retail vs. corporate?
A) Sender Profile
B) Send Definition
C) Delivery Profile
D) Send Classification
Solutions:
Question # 1 Answer: D | Question # 2 Answer: A | Question # 3 Answer: B | Question # 4 Answer: C,D | Question # 5 Answer: C |