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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Engagement Studio | 17% | - Explain Engagement Program structure and capabilities - Distinguish between the components of an Engagement Program |
| Topic 2: Lead Management | 24% | - Explain what a Grade measures and how grading is managed - Explain what a Score measures and how scoring is managed - Define the capabilities of a completion action - Identify the capabilities and use cases of custom redirects - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Explain the components and use cases of an automation rule - Define the capabilities of a segmentation rule - Define the capabilities of page actions |
| Topic 3: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret reporting metrics for landing pages - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario |
| Topic 4: Visitors and Prospects | 8% | - Apply the appropriate plan of action using Prospect Audits given a scenario - Describe the relationship between visitors and prospects |
| Topic 5: Administration | 11% | - Explain the relationship between Account Engagement and Salesforce - Describe the capabilities of the Account Engagement Recycle Bin - Illustrate how to create, edit, and map fields |
| Topic 6: Email Marketing | 20% | - Distinguish between an Email and an Email Template - Identify the capabilities and use cases for email given a scenario - Distinguish between the metrics collected in Account Engagement email reporting |
Lenoxsoft is interested in folding up with IT professional that are actively engine with their marking materials.
Correct Answer: C 🗳️
Explanation: Only visible for Actual4Labs members. You can sign-up / login (it's free).
What are the benefits of warming up an IP address?
Correct Answer: A,C 🗳️
Explanation: Only visible for Actual4Labs members. You can sign-up / login (it's free).
What step type should be used in engagement studio if a user wants to branch prospects down two paths based on actions taken on a marketing asset?
Correct Answer: D 🗳️
You can set up Marketing Cloud Account Engagement yourself to sync with Person Accounts.
Correct Answer: B 🗳️
Explanation: Only visible for Actual4Labs members. You can sign-up / login (it's free).
A user needs to be able to import and export lists. What user role do you give them?
Correct Answer: A 🗳️
Explanation: Only visible for Actual4Labs members. You can sign-up / login (it's free).
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