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Salesforce MC-201 Exam Syllabus Topics:
Section
Weight
Objectives
Topic 1: Engagement Studio
17%
- Explain Engagement Program structure and capabilities
- Distinguish between the components of an Engagement Program
Topic 2: Lead Management
24%
- Explain what a Grade measures and how grading is managed
- Explain what a Score measures and how scoring is managed
- Define the capabilities of a completion action
- Identify the capabilities and use cases of custom redirects
- Distinguish between the capabilities of, use cases for, and how to create different types of lists
- Explain the components and use cases of an automation rule
- Define the capabilities of a segmentation rule
- Define the capabilities of page actions
Topic 3: Account Engagement Forms, Form Handlers and Landing Pages
20%
- Identify the capabilities, use cases and interpret reporting metrics for landing pages
- Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario
Topic 4: Visitors and Prospects
8%
- Apply the appropriate plan of action using Prospect Audits given a scenario
- Describe the relationship between visitors and prospects
Topic 5: Administration
11%
- Explain the relationship between Account Engagement and Salesforce
- Describe the capabilities of the Account Engagement Recycle Bin
- Illustrate how to create, edit, and map fields
Topic 6: Email Marketing
20%
- Distinguish between an Email and an Email Template
- Identify the capabilities and use cases for email given a scenario
- Distinguish between the metrics collected in Account Engagement email reporting
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