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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. You have just deployed the BlueKai data collection tag on your site and you are interested in understanding the category level inventory trend.
Which statement is true?

A) It can take up to a week for the Provider Inventory Report to reflect this newly onboarded data via the tag.
B) The data from the tag will be available immediately in the Provider Inventory Report.
C) It can take up to 36 hours for the Provider Inventory Report to reflect this newly onboarded data via the tag.
D) The data from the tag will be available after 48 hours in the Provider Inventory Report.
E) The data from the tag will be available after 24 hours in the Provider Inventory Report.

2. Your client wants to enable ID swapping with the BlueKai DMP. Which three statements from the following are true? (Choose three.)

A) The client can store the ID mapping table in their system.
B) Both BlueKai and the client can store the ID mapping tables in their systems.
C) Only BlueKai can store the ID mapping table.
D) BlueKai DMP can store the ID map table.
E) The client cannot store the ID mapping table in their system.
F) Only the client is allowed to store the ID mapping table.

3. Your client has an account with Oracle - Maxymiser and they want to configure the app for this platform within the Oracle DMP and ensure that their pricing model allows them to purchase data on a cost per impression basis.
What campaign solution and pricing model must you select?

A) Dynamic creative optimization | flat fee
B) Site optimization | flat fee
C) Social | real-time bidding
D) Media targeting | cost-per-stamp
E) Search | % of spend
F) Email | auction

4. You are creating a self-classification rule for a client. Your client wants the rule to correspond to the URL in the rule and for the collected URL to classify the URL of the previous web page from which a link was followed. Given these requirements, what should you select for URL Type and Match Type?

A) Sub-Domain | Complete
B) Exact | Referrer
C) Encoded | Direct
D) Phint | URL
E) Path | Page

5. Identify three environments where you can successfully execute ID swaps from. (Choose three.)

A) OTT box without web view
B) Native apps using BlueKai SDKs without web view
C) Desktop and mobile web sites
D) Hybrid apps using a web view
E) Native apps using BlueKai SDKs using web view

Solutions: