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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Weight | Objectives |
| Topic 1: Integration with Microsoft Dynamics CRM | 10% | - Data integration and synchronization
- 1. CRM data sharing
- 2. System interoperability
|
| Topic 2: Configure Microsoft Dynamics Marketing | 20% | - System configuration and setup
- 1. User and security configuration
- 2. Marketing application settings
|
| Topic 3: Manage Leads and Segmentation | 20% | - Lead management lifecycle
- 1. Lead creation and scoring
- 2. Segmentation and targeting
|
| Topic 4: Analytics and Reporting | 10% | - Marketing performance analysis
- 1. Campaign analytics and KPIs
- 2. Reporting dashboards
|
| Topic 5: Email Marketing and Customer Journeys | 20% | - Email marketing execution
- 1. Customer journey automation
- 2. Email templates and personalization
|
| Topic 6: Marketing Campaign Management | 20% | - Campaign creation and execution
- 1. Campaign tracking and monitoring
- 2. Campaign planning and setup
|
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
1. You need to track the current year s expenses related to public relations (PR). The annual PR budget is $100,000.
Which two actions should you perform? Each correct answer presents part of the solution.
A) Create a budget line item that tracks PR expenses and enter $100,000 for the current year.
B) Create a budget workbook for the current year.
C) Create a budget worksheet that tracks PR expenses and enter $100,000 for the current year.
D) Create an estimate for the current year.
2. Which field value can you NOT specify in a Request for Quote (RFQ) template?
A) Requirements
B) Vendors
C) Date
D) Status
3. You enable automatic lead assignment for a marketing campaign.
When does Microsoft Dynamics Marketing evaluate the lead assignment rules?
A) When a lead is saved after the Assigned To value has been cleared.
B) When any of the fields used in a lead assignment rule are updated.
C) Every time a lead is created.
D) When a lead that has an empty Assigned To field is created.
4. You need to import 100 client contacts from a Microsoft Excel workbook (.xlsx file) into Microsoft Dynamics Marketing.
What should you do?
A) Save the workbook to your computer as a text (.txtj file and then import the contacts from the text file.
B) Save the workbook to your computer as an XPS Document (jcps file) and then import the contacts from the saved file.
C) Save the workbook to your computer as an OpenDocument Spreadsheet (.ods file) and then import the contacts from the saved file.
D) Save the workbook to your computer in its current format and then import the contacts from the workbook.
5. You create a time slip for a job in Microsoft Dynamics Marketing and add entries to the time slip.
How can you prevent further changes to the time slip?
A) Post the time slip.
B) Complete the time slip.
C) Save the time slip.
D) Submit the time slip.
Solutions:
Question # 1 Answer: A,D | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: A | Question # 5 Answer: C |