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Microsoft MB7-846 Exam Syllabus Topics:
| Section | Objectives |
| Topic 1: Campaign Management | - Plan and execute campaigns
- 1. Create marketing campaigns
- 2. Evaluate campaign effectiveness
- 3. Assign campaign targets
|
| Topic 2: Relationship Management Setup | - Configure Relationship Management
- 1. Define business relations
- 2. Set up interaction templates
- 3. Configure campaigns
|
| Topic 3: Contact Management | - Manage contacts and profiles
- 1. Manage contact segmentation
- 2. Maintain contact classifications
- 3. Create and maintain contacts
|
| Topic 4: Interaction Management | - Track customer interactions
- 1. Log communications
- 2. Manage opportunities and tasks
- 3. Record interactions
|
| Topic 5: Integration with Sales and Marketing | - Use Relationship Management with other modules
- 1. Link contacts to customers and vendors
- 2. Analyze relationship data and reports
- 3. Synchronize sales opportunities
|