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Candidates must meet the test subjects before starting the preparation. Due to the fact that it will really help them get to the core.
Marketo Certified Professional, the MCE test will include the following topics:
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These are the following steps for registering for the Marketo Certified Expert, MCE exam.
Reference: https://go.marketo.com/rs/561-HYG-937/images/MarketoMCEPrepGuide2.pdf
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Marketo University Learning Paths
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Program Fundamentals & Campaign Execution | 30% | - Program types, channels, statuses and progression - Smart campaign triggers, filters and flow logic - Engagement programs and nurture streams |
| Topic 2: System Administration & Integrations | 18% | - Field management and configuration - User roles, permissions and workspace settings - CRM sync and platform integrations |
| Topic 3: Reporting & Analytics | 16% | - Standard and custom report types - Attribution models and dashboard interpretation - Program performance and revenue cycle analytics |
| Topic 4: Lead & Data Management | 20% | - Data quality, deduplication and imports - Lead lifecycle, status transitions and scoring - Database segmentation and smart lists |
| Topic 5: Email, Landing Pages & Personalization | 16% | - Asset creation, templates and tokens - A/B testing and champion/challenger campaigns - Progressive profiling and personalization |
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