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Google adwords-display Exam Syllabus Topics:

Google Display Exam Practice Test Sample Questions:

1. Which one of the following statements best describes the relationship between the quality score and the cost-per-click of an ad in Google AdWords?

A) The higher a keyword's Quality Score, the lower the price you pay for each click and the better its ad position.
B) The higher a keyword's Quality Score, the lower the price you pay for each.
C) The higher a keyword's Quality Score, the higher the price you pay for each click and the higher the ranking of your ad over your competition.
D) The higher a keyword's Quality Score, the higher the price you pay for each click and the better its ad position.

2. Which of the following is a 480x70 display overlay ad, which is shown while a video is being played?

A) In-Stream ads
B) Promoted videos
C) InVideo ads
D) Mid-Page Units

3. Bob is reviewing his Google AdWords for the Google Content Network, which has been running for the past sixty days. Bob is interested in the view-through conversion tracking. What is viewthrough conversion tracking?

A) It's the number of conversions that have happened after a user saw, but didn't click, Bob's ad.
B) It's the conversion rate for ads in the Google Content Network.
C) It's the cost of conversions that have happened after a user saw Bob's ad online.
D) It's the number of conversions that have happened from a video ad.

4. You are a consultant to John, who owns an online dog food company. You've recommended that John include his Google AdWords to some very specific placement types. In fact, you've told John that there are six different placement types he may choose from. Which of the following is NOT one of the six placement types included as part of the Google Content Network placement types?

A) Video
B) Commerce
C) Audio
D) Game

5. Which of the following bidding strategies will you use if you are focused on a particular customer action, such as leads or purchases?

A) Manual CPC bidding
B) Automatic CPC bidding
C) CPA bidding
D) CPM bidding

Solutions: