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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Configuring, Executing and Managing Activities | 50% | - Create and manage experiences using both composers - Set up and configure A/B tests, Multivariate tests, and Experience Targeting activities - Apply audience targeting and segmentation rules - Differentiate between Visual Experience Composer and Form-Based Experience Composer - Manage traffic allocation, goals, and settings for activities |
| Topic 2: Troubleshooting and Administration | 8% | - Identify and resolve common delivery and configuration issues - Verify activity setup and implementation - Manage user permissions, preferences, and account settings |
| Topic 3: Analyzing and Reporting Results | 16% | - Evaluate statistical significance and confidence levels - Generate and customize reports in Adobe Target - Interpret activity results and performance metrics - Derive insights and recommendations from test outcomes |
| Topic 4: Planning and Strategy | 26% | - Identify optimization opportunities based on business KPIs and data analysis - Select appropriate analytics sources for reporting - Assess audience requirements and define targeting criteria - Construct test hypotheses and define success metrics |
1. A campaign designed to improve newsletter signups has underperformed. Upon review, it was found that the call-to-action (CTA) text was unclear.
How should the test hypothesis be updated?
A) "Reducing page load time will increase page views."
B) "Changing the page layout will increase user engagement."
C) "Updating the CTA text will increase newsletter signups by 20%."
D) "Adjusting the newsletter content will reduce bounce rates."
2. Which settings can be configured for Multivariate Testing? (Select two.)
A) Experience traffic allocation
B) Testing confidence intervals
C) Combination priorities
D) Experience overlap rules
3. In Adobe Target, which metric is ideal for evaluating user engagement in a personalized content test?
A) Conversion Rate
B) Page Views
C) Click-Through Rate
D) Bounce Rate
4. Which action is required to ensure multiple activities using the same audience do not conflict?
A) Restrict simultaneous activity launches
B) Use the "Priority" setting in activity configuration
C) Adjust confidence levels for all activities
D) Set unique audience criteria for each activity
5. What does a flat trendline in an A/B Test report typically indicate?
A) Insufficient sample size to draw conclusions
B) Consistent performance across variations
C) Significant performance discrepancies
D) The winning variation has been identified
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A,C | Question # 3 Answer: C | Question # 4 Answer: B | Question # 5 Answer: A |
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