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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Adobe Target and supported touch points | 6% | - Describe client-side delivery implementation - Describe server-side delivery implementation - Describe implementation requirements for mobile, email targeting, and APIs |
| Topic 2: Leverage Adobe Target recommendations | 11% | - Apply the process to configure Target recommendations - Demonstrate an understanding of recommendations, catalogs, and criteria |
| Topic 3: Architect, design and implement Adobe Target | 18% | - Evaluate and design an Adobe Target implementation - Describe the implementation of Adobe Target in Native Mobile Apps - Select the correct Target Request implementation (Global, Order Confirm, Hybrid) |
| Topic 4: Adobe Target fundamentals | 13% | - Explain the fundamental technologies of an Adobe Target implementation - Identify the appropriate Adobe Target usage for a given scenario |
| Topic 5: Troubleshooting | 28% | - Troubleshoot mbox errors - Understand integration errors - Troubleshoot Adobe Target Recommendations Errors - Troubleshoot activity setup errors - Troubleshoot Target Request and Response errors |
| Topic 6: Integrating with Adobe Target | 18% | - Describe integration with Adobe Experience Cloud Solutions and Adobe Experience Platform solutions - Describe the integration with Adobe Experience Cloud Audiences - Apply the process to integrate Adobe Target with Adobe Analytics (A4T) - Apply the process to integrate Adobe Target to Adobe Experience Manager |
| Topic 7: Adobe Target Administration and Governance | 6% | - Describe the administration aspects of the implementation setup - Define an ongoing Adobe Target implementation strategy and system governance - Apply the process and best practices to manage users |
1. Which practices enhance a seamless implementation of Adobe Target? (Select two)
A) Configure pre-hiding snippets for mboxes
B) Use fallback experiences for default content
C) Use automated API testing for integration checks
D) Store all mbox responses locally
2. An Adobe Target architect is designing an implementation that requires the use of Analytics for Target (A4T).
Which script must be loaded first?
A) appMeasurement.js
B) VisitorAPI.js
C) at.js
D) mbox.js
3. A client wishes to execute their A/B Testing activities on the homepage and combine the testing results with additional traffic/behavior that resides in Adobe Analytics. What should the architect do to support this requirement?
A) Implement server-side forwarding in Adobe Analytics.
B) Implement Analytics for Target (A4T) for results and reporting.
C) Import Adobe Analytics segments using Experience Cloud Audiences.
D) Enable Real-Time Analytics in Adobe Analytics.
4. A developer recently created a new criterion for the recommendation service. After implementing a Recommendations Activity using the new criterion, the developer is unable to view the recommendation.
The debugger gives the following response: no_content.
Assuming results are ready for the requested algorithm/key combination, what is a possible reason for this error code?
A) The recommendation criteria is unsupported.
B) Results are not yet cached at the nearest Edge server.
C) The Activity is targeting the wrong pages.
D) The Design contains an error.
5. Which tool is used to debug mbox requests and responses in Adobe Target?
A) Response Analyzer
B) Activity Composer
C) Target Admin Console
D) Adobe Debugger
Solutions:
| Question # 1 Answer: A,B | Question # 2 Answer: B | Question # 3 Answer: B | Question # 4 Answer: B | Question # 5 Answer: D |
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